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CREATIVE  DIRECTION

Research, concepts, and visual direction for brands, publications, and cultural projects.

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Smooth Decorator develops visual worlds from the first reference through to the finished image, bringing together art and design research, interiors, locations, objects, styling, and image-making.

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The studio can join a project at its beginning to establish a direction, or work alongside an existing creative team to develop and refine an idea.

THE  APPROACH

Projects begin with understanding what needs to be communicated and who it is for. Research is then distilled into a clear visual language that can guide photography, spaces, objects, styling, content, and collaborators.

WAYS  TO  WORK  WITH  US

01.  Creative  Consultation

Collected interior with brown leather chairs, glass coffee table and large colourful abstract painting

£195

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90-minute project session plus written direction and next steps.

02.  Concept  Direction

Living room with built-in wooden shelving, ochre seating, books, plants and a round stone coffee table

£650

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Research, concept development, visual references and a focused creative-direction deck with one refinement.

03.  Project  Direction

Mid-century kitchen and dining area with wood cabinetry, green tiles, red furniture and white globe pendant lights

from £1500

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Concept through development, including research, visual direction, collaborators, and creative oversight.

04.  Ongoing / Production  Day

Living room with black leather seating, wooden shelving, framed artwork and a low coffee table

£475 / day

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Creative direction embedded into a project or production.

Prices are starting fees and are intended as a guide. A final fee is agreed once the scope, timescale and deliverables of the project are clear. Travel, purchases, hire, delivery, assistants and other third-party costs are quoted separately where required.

Start a Project

Tell us about the project, what you are trying to communicate, and where you need creative support. You don’t need to have everything worked out yet. We’ll come back to you with the most suitable way to work together.

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What kind of project is this?
Who is the project for?
Which level of support are you interested in?
Creative Consultation
Concept Direction
Full Project Direction
Day rate / ongoing support
I’m not sure yet
What do you need Smooth Decorator to help with?
What stage is the project currently at?
Early idea
Brief written
Concept already established
Pre-production
Production underway
Existing project needs refining
What is your approximate creative budget?
Under £1000
£1000 - £2500
£2500 - £5000
£5000 - £10000
£10000+
To be discussed
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